Hire Straylight for...
Before committing the resources to produce a film, find the narratives that tell your story.
The Week
Give Us a Week, We'll Give You the Why
You want to be excited about the story you're telling before investing to produce a film.
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There are thousands of brand consultants out there who promise to "find your identity" or "position your strategy" or provide "marketing firepower."
You don't need consultants. You need filmmakers. You need creative storytellers who have trained their entire lives to find the narratives that inspire people.
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The concept of The Week is simple. Our team spends one week interviewing everyone — your employees, your customers, your stakeholders — in order to find an inspiring vision for the future that everyone can embrace. Then we craft narratives about real human beings that inspire your audience to embrace that vision and root for you to succeed.
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At the end of The Week, Straylight delivers clear, actionable insights you can implement immediately. The beauty of The Week is that you receive all this before investing in producing a film, at a cost much less than comparable consulting firms.
At the End of The Week, You Will Receive:
Transcripts
You receive a recording and transcript of every interview we conduct over the course of The Week.
Vision
The insights we glean from these interviews coalesce into a shared vision for the future that inspires the team.
Narratives
We present narratives that express this vision centered on real human beings who will inspire audiences.
Strategy
We use these narratives to construct a communication strategy that your team can implement immediately.
Bespoke AI
Using these narratives and experienced human insights, we train a custom AI that you can use to advise on the strategy going forward.
THE WHAT
Finding Your Narrative
In order for you to overcome the challenges you face and achieve your goals, you need a narrative that inspires a clear vision for the future.
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The Week is about the art of listening. We want to understand not only what you do, but why you do it.
We immerse ourselves in the essence of your company's culture, customers, and community, engaging in extensive and meaningful conversations with individuals inside the company and the people you serve. Our team dives deep to understand your goals, the challenges you face, and above all, the relatable human motivations that drive your larger aspirations.​​
To Find Your Narrative, We Ask the Following:
The Status Quo
What's wrong with the status quo? What problem in the world do you want to solve?
THE WHO
Inspiring Your Audience
Once we understand your vision for the future, we have to communicate that vision to inspire an audience to embrace it.
During the course of The Week, Straylight identifies the key stakeholders who could resonate with your story. These might be your investors. Your employees. Government policy makers. An existing or brand new customer base.
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Who is the audience for the narrative we want to tell? What perspective shift do we need to create in this audience to achieve our shared goals?​
THE HOW
Humans Root for Heroes
In order to create empathy and resonate with an audience, we need to find heroes who they can identify with.
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During The Week, we find people who can express your narrative through their personal narrative. People who have real stakes in the work you do, who can communicate their passion, and inspire your audience by telling their stories.
Heroes we can root for.​
THE WHY
The Straylight Advantage
As filmmakers, this is what we've been trained to do for every film we make. After going through the process of The Week, you will understand the narrative you want to share with the world, the audience who can embrace your vision, and the heroes who can bring your story to life.
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Over the course of The Week, we train a bespoke AI on the interviews we conduct and the human insights we uncover. This AI allows us to embrace complexity, identifying patterns and trends that might not be obvious, and helps you communicate the narratives that resonate. What truly unlocks the potential of The Week is the power of this AI partner to provide a long term strategic partner in the weeks and months ahead.
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At the end of The Week, Straylight delivers a clear, actionable strategy that will help you and your team communicate a shared vision for the future. You will understand the audience you want to reach and the narratives you need to tell in order to reach them. And when new challenges arise, the custom-built AI can help you navigate them.​
Reach out today to see how you can benefit from The Week!
Here's How it Works
Schedule a Call
Reach out today to discuss possibilities. It's easy, just fill out the form below and send us a message.
Hire Straylight for The Week
If you like what you hear, take the next step and hire us for The Week. We can help focus your vision and craft narratives to tell your story.
Let's Make a Film
If you're excited about the narratives we craft together during The Week, then let's get an audience excited by making a film.